of Art is a
marketing tool. It develops a story around the
magazine and the books
the artist included thereby fostering
interest among art collectors, galleries, museums and enticing
them to make a work of art purchase or exhibition. The concept is
simple and the result of the development process is often an
extended request. More often than not, WOA publishing is
synonymous with an advertorial and consists of artist portfolio
and gallery profiles in
WOA contemporary art publications.
of Art evolves this concept to reflect the needs of modern art
marketers. Art Collectors, Galleries and Museums no longer respond
as interested to messages they clearly identify as contemporary
art - overexposed performance, installation, happening. The focus
of every published World of Art book and magazine is the target
collector, gallery and museum not the publishing vanity. World of
Art develops art publishing with a focus on the art market –
collector, gallery and museum: who they are and where their
interests lie. Based on this understanding, World of Art develops
an original art magazine and unique art books, targeted content
which promises to better attract and hold target art' attention.
Consistent delivery of high-quality magazine and
contemporary art books content
fosters a relationship with collectors, developing
identity as contemporary valuable artist and giving greater
access to collectors and galleries. This relationship provides the
value behind World of Art wide variety of
thanks to our international-wide bookstores and newsstands network
of distributors and contractors.
of Art strategy cuts through broad generalizations to identify
what is distinct and unique in contemporary art. We collaborate
with each interested artist, gallery and museum to map art content
and develop a World of Art solutions around each publishing
project. World of Art builds long-term
relationships with more than 6000 artists,
galleries, art fairs and museums.
The goal here is affinity.
Once you have trust, you have access, and that is the power of
World of Art.
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