-
By utilizing the Internet as a viewing space and virtual environment,
Art Addiction has become the definitive ‘Art-Creator to Art-Consumer’
arena.
The Art Addiction enterprise is owned and operated exclusively by Petru
Russu, an internationally acclaimed contemporary artist. Petru is also
proprietor of conventional modern art galleries in Stockholm and Venice
and publisher-editor of the international contemporary global art
magazine, World of Art.
Petru realized expeditiously that the traditional notion of viewing and
buying art through galleries and exhibitions could be simplified by
appropriating the Internet to redefine the traditional modus operandi
concerning the display and purchase of art and he developed Art
Addiction, a virtual gallery project that quickly evolved into an
efficacious on-line art marketing entity, an endeavour that has grown
and flourished throughout the last ten years. By formalizing an on-line
‘business-of-art’ model, expenditures and overhead attributed to the
sale of art have been slashed, commensurate with increased profitability
for the associated artists.
|
Being an
artist, and understanding the requirements of people involved in
creative activities, Petru Russu has worked closely with his artists to
engender several unique on-line expositions that have, over the last
decade, come to be recognized worldwide by the Internet community.
During this process Petru has established cogent liaisons within the
global art-market network and has compiled an impressive database of
artist clients. More than six thousand artists actively participate in
his virtual gallery undertaking, providing artworks for exhibition and
potential sale on the Art Addiction Website.
By virtue of the exceptional success of his on-line gallery, Petru Russu
has indicated that forthwith he will augment his burgeoning enterprise
with the production of preeminently high-quality publications, making
the works of ‘Art Addiction’ artist-clients available in print by way of
‘Masters of Art’ albums, a series of art books dedicated to contemporary
artists
Chris Manning, Manning Publishing Ltd UK
|
