Umberto Eco
A Conversation on Information (episode 3)


PETRU RUSSU AND UMBERTO ECO, MILANO

(continued from the previous number)

Different is the point of view of reception. Here there is another problem: the fact that you are transformed into an icon. They are asking you something that you do not want to give...

“Transformed into an icon: you mean in the sense of becoming an oracle?”
Yes, an oracle. One is asked all the time,
 
“What do you think about...?”.
Now, why should I think anything about that? This happens not only to me. At this moment in time, Italian journalism is such that every scholar every day receives a phone call asking things like: “What do you think about the marriage of princess so-and-so?”, or even incredibly stupid questions like “what do you think about the death of Greta Garbo?”. Now why should you ask me about this? You answer either with a triviality like, “Well yes, she was a great actress, and I was very shocked by that,” or, if you want to be very original: “oh, I am very happy that that lousy whore is dead - I hated her...” Obviously your answer cannot be anything other than some kind of formality. So it is not only a personal experience of mine, but of everybody.
So you receive continuous pressure to do everything. That’s why I told you that I don’t receive messages, I don’t read faxes and I don’t answer the phone.

“So you don’t follow electronic forums, or take part in online news group discussions or other activities of the Internet community?”
Not until now. But that is another problem; it is not due to the pressure at all. I will do it in the course of the next few months. But only in order to make a sort of survey, starting to put together some ideas. Maybe there can be something I might want to start with; I think there is an old book collector’s network that I think can be useful because you can ask other people things like: “I found an old edition from 1643; I am not sure if there is a previous edition”. OK, I will use it.
Eco nods seriously.
I think that is one of the most exciting things about the Internet is that you can look upon it as a “community”. I notice you mentioned in that paper you gave me from the San Marino conference that you were a bit unsure about whether we could really create this Global Village or community. Well now I do have some reservations -- but I certainly have had some positive experiences. If you find the right community like for instance the PEIRCE-L discussion list that I am a member of: I find this very good, because you have some kind of quality control there since people that “go there” only do so because they are specially interested -- Now just to develop this point a bit: you were talking about this
business of being an icon etc. and Michael Crichton ...
Well, in the last year I have published three books. I was obliged to read tons and tons of dissertations and papers from my students. So of course I did not have time at this moment to play with Internet. In the next six months probably, when I have finished a lot of things, I will do it. OK. It’s only a practical problem.
Apropos the icon thing: the only way is to try and resist this iconisation - you answer no, no, no. But the problem has reached uncontrollable dimensions in the mass-media kingdom, because now it is not only your statements that makes a scoop, but it is your silence too.

“OK, I see, yes?”
I always quote one particular episode, because it is typical; but there are tens of thousands of such
episodes. One day, as usual, finishing my class at 7 p.m., together with my assistants and students we went to a bar for a chat until 8 p.m. and then I went home, with some of them following me and chatting. We crossed Piazza Verdi in Bologna, in which we have the Opera House. What I didn’t know was that this particular evening there was an important premiere. Well, I didn’t know about that, of course I don’t know everything.
He smiles.
Well, we crossed the square and I went home to do something, or to watch television, or to fuck - I don’t know what. The day after, the headline in the newspaper was: “Umberto Eco did not attend that premiere! “Which is not a piece of news at all, because I usually do not attend these things. So, it was not a piece of news, but probably they had nothing better to talk about, so my absence became a...

“A sign?”
...yes, a sign. Well, at this point you cannot do anything but to try and disregard those kinds of accidents.

“To return to Michael Crichton - I think I wrote this in those questions in those papers I gave you - was talking of this idea of the mediasaurus, the big publishing houses. Do you think the media giants are at risk because people will be able to go directly to the sources of information? I mean, do you think that will reduce the pressure on the kind of icon figure, the expert, or do you think that whole thing is a myth, a total myth?”
My first reaction was: OK, finally we have an acephalous system. Acephalous: without a head.

“Without a head, headless. Yes, I liked that rhizome idea of yours.”
A kind of a modern Quillian network, a sort of neural net...

“An organic system...?”
Yes, without archetypes, and without - well, you know all that - and this will probably change enormously the filtering of information. Now, on second thoughts, I have two problems: How much can this system remain acephalous? The overloading of the network at some point will impose some filtering and discipline, and at this point we don’t know what will happen. The Internet is the greatest possibility of abolishing any or every Great Brother...

“Big Brother...?”
Big Brother. But it can in a second step open up the possibility for some Big Brothers to occupy the main lines and the main network. At this point, I do not know. Secondly: if it remains acephalous, then the abundance of information will be such that either you have reached such a level of maturity that you are able to be your own filter, or you will desperately need a filter...

“Some professional filter?”
...some professional filter. So once again you will ask somebody...an information consultant...to be your gatekeeper!
Take the example of a book shop. In the thirties a book shop was a small place in which every week there were one or two new books. If you went there often you knew pretty well how to isolate the interesting new items and so on. Now, a book shop like the FNAC in Paris, or the Feltrinelli here in Bologna, is an Internet in itself: you have everything. Now - an this concerns not only the young student, but also myself - if I don’t read the cultural pages of the newspapers to know what is happening, then I am lost. There’s this excess of information. Once again it makes you need a gatekeeper...
 
(to be continued)
©World Of Art magazine
 
 
 
 
 
 
A chain-smoking and jovial Umberto Eco receives me in his crowded, untidy but cheerful little office at the Institute for Communication Studies at the University of Bologna. A bay-window opens out onto a tiny balcony overlooking the garden of the villa where the institute has its offices and library. The walls of the office are covered with rows of well-filled bookshelves; a sofa along one wall is full of piles of papers, books and articles, a modest writing desk hidden under even more books and papers. In one corner of the room is an IBM 486 clone with Windows, a new article or book obviously in progress on the screen. Eco offers me a chair in front of his desk.In advance I had given him a list of some possible issues we might discuss so he would have some idea of what was on my mind: Computer Technology, the Internet Community and Processes of Cultural Change. I begin by asking: (Patrick Coppock)
 


Umberto Eco was born in 1932 in Alessandria, Italy.
He is a professor of semiotics, the study of communication through signs and symbols, at the University of Bologna, a philosopher, a historian, literary critic, and an aesthetician. He is an avid book collector and owns more than 30,000 volumes. The subjects of his scholarly investigations range from St. Thomas Aquinas, to James Joyce, to Superman. He lives in Milan.
 


The following is an extensive listing of the works of Eco:

The Island of the Day Before (1995).
Postscript to The Name of the Rose (1995).
The Search for the Perfect Language (1995).
How to Travel with a Salmon and Other Essays (1994).
Apocalypse Postponed (1994).
Six Walks In the Fictional Woods (1994),
Misreading (1993).
Interpretation and Overinterpretation (1992).
Travels In Hyperreality (1990).
The Limits of Interpretation (1990).
Foucault’s Pendulum (1989).
On the Medieval Theory of Signs (1989).
The Aesthetics of Chaomos: The Middle Ages of James Joyce (1989).
The Open Work (1989).
The Bomb and the General (1989).
The Three Astronauts (1989).
Meaning and Mental Representations (1988).
The Aesthetics of Thomas Aquinas (1988).
Art and Beauty in the Middle Ages (1988).
Leonardo Cremonini: Paintings and Watercolors 1976-1986 (1987).
Semiotics and the Philosophy of Language (1984).
The Sign of Three: Dupin, Holmes, Peirce (1984).
Postscript to The Name of the Rose (1983).
The Name of the Rose (1983).
The Role of the Reader: Explorations in the Semiotics of Text (1979).
The Theory of Semiotics (1976)
 

Source: http://www.cudenver.edu/~mryder/itc_data/eco/eco.html Martin Ryder