Page 52 - The Venice Biennale 2001 issue of World of Art Magazine
P. 52

49. Biennale di venezia                                                  Clara BleiBtreu



















































           the sQuare or the Creation of iMaGe oVer radio


                was invited to be a guest on the nighttime show of Radio        into an image I had in my mind:
                Sarajevo on December 3, 1989, to talk about my work,            SQUARE, symbol of earth, created
            i  exhibitions and life. The show was in carte blanche style, so i   universe.
          had the opportunity to create it. i didn’t want only to talk about my
          work, but to make something that would better express my style and     In the studio, we decided how to
          way of thinking. i decided to conduct an experiment, to test if barthes   stage the game, after I explained
          was right when he proved theoretically how reality influences the     what I want: to say the word
          coded message. i created the scenario from that idea. And The SQuARe   SQUARE over the air and allow
          OF The CReATiOn OF iMAge OveR RADiO was born - an exhibition          listeners to call and explain what
          that touches on the very act of creating ‘image’, that most poetic and   is ‘square’. For a full two hours, a
          sensitive moment in the life of a work of art.
                                                                                very long period for a radio show,
                                                                                we would see what they described.
            i have always felt foolish listening to a show about fine art on the
          radio, a medium that cannot fully represent that art. i have wondered   I started to feel the square and,
          how it is for other listeners. Their position started being unbearable   through the square, both I and the
          for me, listeners who are mere consumers of information and cannot    listeners, who participated more and
          change anything. Such a powerless situation! So i decided to include   more in the program, freed the most
          listeners in a joint game of understanding and creating images over   diverse feeling, of which the most
          the radio. My secret goal was to free emotions and to create an image   dominant was the fear of possible
          of them. To merge my emotions and the emotions of unknown citizens    war. Nobody expected that.


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