Page 62 - La Biennale di Venezia issue of World of Art Magazine

CONTEMPORARY ARTIST IN JESSICA ALAZRAKI:
LA BIENNALE DI VENEZIA ISSUE BALLOONS, 2019 OIL ON
CANVAS 60 X 48 IN.
Today, to identify the concept of “unity” in art is almost
impossible. Actually, the concept of unity has been progressively
corrupted and broken down by a multiplicity of languages,
codes, aspects and features completely detached from one
each to other. Nowadays art seems to be only a synonymous
of a market that imposes those artists committed to efficient
organizations, prepared to invest money to promote and
publicize their own productions, whichever they maybe, without
really caring about the qualitative level or content they have. In
such a situation, it doesn’t matter anymore if an artist is capable
of substantiating his artworks with a high emotional/idealistic
intensity.

Those who consider themselves as artists are a confused messy
multitude by now. Even if there is still someone among them
who believes to preserve a pureness and a creative honesty,
sooner or later must inevitably compromise and give into the
art market rules to guarantee himself - at least - a minimum of
surviving. More and more art has become a “job” incapable of
communicating to mankind. It is just a mere business between
dealers and collectors: this is sad, even if it seems inevitably
necessary.

We are facing the emptiness of contents and meanings:
already known images and signs are constantly repeated and
re-elaborated; copies increase; means of merely mechanical
reproduction are often over spoiled; a real, proper exchange
of ideas is practically extinguished. If art has always been
considered a looking glass of its own times and society, it is
now more than evident that today the obtained results are just Incapable of really turning to society, art is continuously
merely conventional. determined by particular virtuosities or trivial banalities. It has
lost any form of sacredness and civil values, assuming features
A crowd of “clone”-artists are often due - if not obliged - to more and more individualistic and decorative. This is because
follow what is up to date and what the art market requires, “people continue not to ask what instead they really should”, as
often without being aware that is just the market itself the it was already said by Engels.
pathos killer. The foolishness is that the intellectual and
conceptual vision that has structured xx° century art, if from The conciliation, the unitary ideals of synthesis of cultures that
one side has brought to the affirmation that “everything can the speeches upon art like untruly to purpose without ever
be art and everybody can be artists”, from the other side has knowing “how”, are now replaced by absurd differentiations
pointed out that art is an “objective nothing”. of genres and splitting of specializations. Actually to affirm
the existence of an “international-plural-multicultural art” is
Art no longer carries out the collective ideals as they have really not sufficient to set expensive itinerant exhibitions around the
disappeared from the Western culture. Nowadays, human beings world or propagandize books, movies, records with hammering
seem to be united only in one thing: the need - or worse - the advertising campaigns: it is the inner message that must be
hunger for money, giving - in this way - their contribution to capable of involving everybody, more or less directly: instead,
nourish the perverse tentacles of “Greed”. It seems paradoxal, most of the times we are overwhelmed by gratuitous and
but in such a reality, the artist “produces” only for himself, trying superfluous artworks as well as by literary, visual and musical
to carry out those individual and personal ideals that day by day deliberate plundering. So, what will remain of all this mess?
change, assuming different identities. In this way art runs a risk
of being like the most vulgar of the mass-media (TV), useful only Artworks nailed on some collector’s house walls, or stocked in
for those who makes it. some dusty museum storage; yellowed, moldy books stacked

62 WORLD of ART