Page 131 - "he 2020 Guggenheim issue of World of Art Contemporary Art Magazine

Due to the desire to reflect the values and ‘realities’ of the
world around them, many artists create the art that is restless
and momentary. However, if we examine the artworks that
are considered to be masterpieces, such as the art of Italian
Renaissance, Classicism, and the art of the beginning of the
twentieth century, we will find that they always reflect eternal
values along with the concrete moments of time and life. The act of
evaluation and interpretation of art, and by extension the creation
of great art, is not a momentary act of observation and passive
acceptance. It is an active immersion in the art work and in your own
subconscious. Contemporary art demands the same involvement
and, in fact, is even more pretentious in its own way than already
culturally assimilated old masters, but the technique for evaluation
stability in a state of permanent flux. Moreover, the course of is absolutely different. The contemporary art viewer is brought up
global events and the radical increase of tempo of modern life in a computerized, technological environment and is familiar with
lead to the transformation of consciousness and the alteration virtual space from his childhood. The viewer is accustomed to deal
of the processes of perception, evaluation and interpretation with symbolic forms through the associative thought process as
of art by the audience. As a result, in order to find a place in well as through the modern technology. In the modern world art
the context of modern art, the artist has to realize how he and technology are mixed and coexist together. The audience of the
can create the symbolic equivalent of a constantly changing twenty first century can perceive art in both ways – as a piece of art
external world. and as a source of information presented in symbolic form.

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