Page 55 - 50.La Biennale di Venezia issue of World of Art Magazine

GIARDINI DELLA BIENNALE - ARSENALE - MUSEO CORRER - STAZIONE SANTA LUCIA

The Dictatorship of the Viewer Italy

In the last two decades the concept of a show as a “blockbuster” The endless polemics over the role played by Italian art in the Biennale
overtook the individual experience of the single art work. The direct has attempted to be solved by devoting a list of Italian names or square
relationship between the viewer and the art work was (and continues meters in previous exhibitions, which creates a distraction from the
to be) substituted by the thematic feeling of the ‘show,’ which has real issue -the need to reinforce the quality of artistic research without
become its own event denying the creative tension between the stressing the quantity of artists. In the 50th Visual Arts Exhibition of
subject / artist and the viewer / subject. The 50th Visual Arts Exhibition La Biennale di Venezia, Italy’s presence is balanced throughout the
of La Biennale di Venezia aspires to give back the viewer his /her control various exhibitions as well as in the Giardini in relation to other national
of their own gaze and imagination. The viewer becomes the dictator participations. In addition to the individual artists invited in the different
through his /her own experience of the show as he /she will be granted sections, the site specific installation by the architects Group A12 will
keys to access the interpretation of the art works in order allowing for serve as a platform for five young Italian artists to present their work
an individual path freed from the shapeless idea of ‘the audience’. in lucid dialogue between neighbouring national participations in

THE END OF THE XXTH CENTURY
By Francesco Bonarni

Andy Warhol
One frame from Andy Warhol’s film
Outer and Inner Space
©2003The Andy Warhol Museum, Pittsburgh, PA, a museum of Carnegie Institute

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