Page 85 - The MoMA/ Guggenheim issue of World of Art magazine (2003)
P. 85
ARTIST PROFILE ARTIST PROFILE art Addiction is an on-line virtual gallery http:
//www.artaddiction.net
By utilizing the internet as a viewing space and
virtual environment, Art Addiction has become the
definitive ‘Art-creator to Art-consumer’ arena. The
Art Addiction enterprise is owned and operated
exclusively by Petru Russu, an internationally
Art Addiction acclaimed contemporary artist. Petru is also
proprietor of conventional modern art galleries in
STOcKHOLM AnD VEnicE Stockholm, Sweden, and Venice, italy, and publisher-
1993 - 2003 editor of the international contemporary global art
magazine, World of Art.
Petru realized expeditiously that the traditional
notion of viewing and buying art through galleries
and exhibitions could be simplified by appropriating
the internet to redefine the traditional modus
operandi concerning the display and purchase of
art and he developed Art Addiction, a virtual gallery
project that quickly evolved into an efficacious on-
line art marketing entity, an endeavour that has
grown and flourished throughout the last ten years.
By formalizing an on-line ‘business-of-art’ model,
expenditures and overhead attributed to the sale
of art have been slashed, commensurate with
increased profitability for the associated artists.
Being an artist, and understanding the requirements
of people involved in creative activities, Petru Russu
has worked closely with his artists to engender
several unique on-line expositions that have, over
the last decade, come to be recognized worldwide
PETRU RUSSU by the internet community. During this process
ART ADDicTiOn DiREcTOR
Petru has established cogent liaisons within the
global art-market network and has compiled an
impressive database of artist clients. More than
twelve thousand artists actively participate in his
virtual gallery undertaking, providing artworks for
exhibition and potential sale on the Art Addiction
Website.
By virtue of the exceptional success of his on-line
gallery, Petru Russu has indicated that forthwith
he will augment his burgeoning enterprise with
the production of preeminently high-quality
publications, making the works of ‘Art Addiction’
artist-clients available in print by way of ‘Masters
of Art’ albums, a series of art books dedicated to
contemporary artists
(chris Manning, Manning Publishing ltd)
WORLD of ART 83
